REVIEW: Marketing and advertising news in the week's press, Friday, 27 July 2001 12:00PM

Plymouth Gin has called a marketing strategy review and plans to

appoint a UK advertising agency. The brand has used Team Saatchi on a

project basis in the past but is now considering appointing a permanent

agency as it attempts to turn Plymouth Gin into a global brand. -

Marketing Week.

This article was first published on


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