campaignlive.co.uk, Wednesday, 30 June 1999 12:00AM
- Coty, the cosmetics manufacturer owned by Benckiser, has handed Leagas Delaney the £5 million international launch account for an Adidas branded men's toiletries range.
The agency won the account after pitching against an unnamed Spanish agency. It has been working on the project for the past six months. Leagas Delaney has handled Coty's Adidas women's toiletries range since 1996.
The agency also handles the Adidas advertising globally. Nick Hough, Leagas Delaney managing director, said : "We're very pleased. It's especially gratifying when an existing client shows faith in our agency by giving us additional business.
"The fact that we have Adidas helps our understanding of that brand equity. We understand what Adidas means to people," he added.
The TV and print campaign is expected to run in Europe, North and South America and Asia Pacific, though not Japan.
Media buying is handled by BMP OMD in the UK, and by other local agencies around the world.
The company remains tight-lipped about what the range will comprise. There are four existing Adidas lines: Classic, Sport, Dynamic and Action. The new range is expected to be launched this autumn.
The agency's relations with Coty were also strengthened when its subsidiary, The Lancaster Group, hired Leagas Delaney to launch the Isabella Rossellini cosmetics range two years ago.
Laurent Houel, vice-president marketing at Coty, said: "This new assignment deepens our relationship with Leagas Delaney and extends our commitment to the agency on the Adidas fragrance lines."
This article was first published on campaignlive.co.uk