campaignlive.co.uk, Tuesday, 07 September 1999 12:00AM
- The marketing services agency, PDP has been appointed to handle the launch of Wstore.com, the UK online computer reseller.
The business to business service, which offers both hardware and software, will be launched to IT managers through national and computer press, direct marketing and online advertising.
The eight-week campaign is designed to generate 90 per cent awareness among UK IT managers.
Kate Hembury, Wstore's director of sales and marketing, said: "PDP have demonstrated a clear understanding of online marketing without underestimating the importance of offline activity to drive visits to our site."
As well as its UK site Wstore has developed sites in France and German with plans to roll out in Switzerland in the near future.
This article was first published on campaignlive.co.uk