Marks & Spencer to centralise £20m media business

campaignlive.co.uk, Wednesday, 29 September 1999 12:00AM

- Marks & Spencer is understood to be considering a centralisation of its £20m media buying account.

- Marks & Spencer is understood to be considering a centralisation of its £20m media buying account.

The decision follows the appointment late last week of Woolworth's Alan McWalter as the high street retailer's new marketing director.

The business is currently split between BMP OMD, which handles the main retail account, Optimedia, which handles M&S's grocery account, and MediaVest Manchester, which handles M&S's financial services business.





This article was first published on campaignlive.co.uk

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