Bertelsmann reviews £50m European media business

campaignlive.co.uk, Wednesday, 29 September 1999 12:00AM

- The music division of the German media giant, Bertelsmann, is to centralise its £50m pan-European media account.

- The music division of the German media giant, Bertelsmann, is to centralise its £50m pan-European media account.

BMG Entertainment International, which includes record labels such as BMG, RCA and Arista, is understood to have shortlisted BMP OMD, Carat and MindShare to compete for the business.



This article was first published on campaignlive.co.uk

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