campaignlive.co.uk, Wednesday, 15 December 1999 12:00AM
The Bank of Scotland has retained Feather Brooksbank as its media agency, handing its entire £10 million centralised media account to the Scottish agency.
Feather Brooksbank already handled around half of the Bank of Scotland business, sharing the media planning and buying account with Conquest's media operation.
However, the bank decided to consider pooling its media spend into a single media company back in the summer and invited Mediavest Manchester, Universal McCann Manchester and CIA Medianetwork to pitch for the business alongside Feather Brooksbank.
Feather Brooksbank was officially awarded the business this week and will now start work on the media strategy for a new burst of advertising from the bank due to break early next year. The win is the agency's first new business coup since it was acquired by Carat last month in a deal which valued the agency at £7.5 million.
The new campaign will be the first work for Bank of Scotland from the company's newly-appointed creative team, which is led by Conquest under the banner of WPP. WPP scooped the centralised creative account earlier this month after against the incumbents, McCann-Erickson, Bartle Bogle Hegarty and the Leith agency.
The advertising overhaul is understood to have been precipitated by the joining of the marketing-orientated Capital Bank with the more traditional main banking business. The new campaign will build upon the combined strengths of the two divisions to try to replicate the bank's high brand awareness in Scotland south of the border.
This article was first published on campaignlive.co.uk