ScottishPower in media buying review

campaignlive.co.uk, Friday, 17 December 1999 12:00AM

- ScottishPower is to review its media buying and recruitment advertising contracts with a view to centralising the business.

- ScottishPower is to review its media buying and recruitment advertising contracts with a view to centralising the business.

The media buying contract will be pitched for by the incumbents and a selected shortlist.

Pitches will take place in January next year for the account start up in April. The account will include all media buying for television, press, radio, electronic media and outdoor.

Following the company's new branding campaign, all the centralised recruitment advertising will now be renamed ScottishPowered.



This article was first published on campaignlive.co.uk

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