campaignlive.co.uk, Monday, 20 December 1999 12:00AM
- Lunn Poly and Kit Kat have joined forces in a direct mail campaign aimed at encouraging traffic to the high street travel agent.
The pack is designed by McCann-Erickson Manchester and will feature a Kit Kat bar, personalised letter and pre-booking offer.
It will be sent to 10,000 of Lunn Poly's highest spending holiday customers. A further 80,000 previous bookers will receive a flat pack version without the chocolate.
Sue Little, managing director of McCann-Erickson Manchester, said: "This was the ideal opportunity to marry two brands together that have similar customer objectives to provide a break from everyday life. By uniting two brands closely linked to breaks we've created a unique way of adding a touch of colour to a mailing."
This article was first published on campaignlive.co.uk