Agency: Fallon London
campaignlive.co.uk, Wednesday, 22 December 1999 12:00AM
- ONdigital is adding to its portfolio with the launch of two new Discovery channels.
Discovery Kids and Discovery Wings will be available from February across Discovery Networks Europe.
Discovery Kids will aim to offer entertaining factual programmes, including pre-school programming during the day. Discovery Wings will focus on aviation issues concerning space, adventure and military programming.
Stuart Prebble, ONdigital Chief Executive, said: "I have made no secret that one of my key priorities is to constantly upgrade ONdigital's content. I have long regarded the strong and respected Discovery brand as an important addition to our line-up."
This article was first published on campaignlive.co.uk