Agency: Fallon London
campaignlive.co.uk, Tuesday, 22 February 2000 12:00AM
Agency.com has been appointed by Carphone Warehouse, the mobile phone retailer, to work on the development of the company's mobile business strategy.
The Agency.com team will be working in partnership with Mob-e.com, a division of Carphone Warehouse. They will focus on web-based solutions as well as the development of a Mob-e.com WAP portal project.
The project will be co-ordinated out of Agency.com London, but will include input from Agency.com offices in Singapore, Boston, and Copenhagen.
The Mob-e.com WAP portal will be network neutral and offer customers a free set of interactive services and content including access to sports, news, weather, traffic and trade stocks from a variety of mobile platforms including mobile phones and hand-held devices.
This article was first published on campaignlive.co.uk