campaignlive.co.uk, Friday, 25 February 2000 12:00AM
An online recruitment company, Stepstone.co.uk, has erected the first poster site ever to go up in Trafalgar Square. The site is on the outside of the NatWest bank building facing the square.
StepStone commissioned the site to run in conjunction with a UK ad campaign, which includes poster, bus sides and TV activity.
The site, comprising a drape measuring 10.47m by 16.51m, was planned and bought by Booth Lockett Makin. It was executed by Poster Publicity Limited.
This article was first published on campaignlive.co.uk