Agency: Fallon London
campaignlive.co.uk, Monday, 28 February 2000 12:00AM
Irn Bru, the Scottish software drink, is set to cross the Atlantic and take on Coca Cola in its home market.
AG Barr, the makers of the drink famed as a hangover cure and known as Scotland's 'other national drink', has confirmed that trials have begun in New York. If successful the company will open a US franchise operation.
Irn Bru is Scotland's leading software drinks brand and it is one of the few markets in the world where Coke does not lead.
This article was first published on campaignlive.co.uk