campaignlive.co.uk, Friday, 31 March 2000 12:00AM
- British Sky Broadcasting is believed to be in talks with betting company Ladbrokes to discuss the potential for online betting on Sky Sports' web sites and television channels.
It is understood that current talks are focusing on a joint venture agreement. BSkyB has already talked to other groups but it is believed that Ladbrokes is the favourite to secure a deal. BskyB would not confirm the talks.
If it goes ahead, the deal could be announced in a couple of weeks.
This article was first published on campaignlive.co.uk