campaignlive.co.uk, Wednesday, 25 October 2000 12:00AM
- D&AD has teamed up with Getty Images to create the Bloodbank, an online showcase for the cream of young creatives, all of whom have been individually vetted by D&AD, the One Club and other leading industry bodies world-wide.
Bloodbank, a free service which has a stated mission to "invest in the future of the next creative generation," kicks off internationally next month, and will be made up of four "cells". "The Lab" will spotlight five members of the Bloodbank, chosen each month by a panel of internationally renowned industry figures. "Cell Mates" is a matchmaking service for young creatives, which helps to team up art directors and copywriters. Users can search the database for a partner, read their profile and then contact them. "New Blood," the pool of young creatives, allows users to search the database by discipline, location, surname or key word. The fourth "cell" is "Give Blood," a page for young creatives who have been invited to put their work and information onto the database. Accredited programmes include the D&AD Student Awards, New Blood, D&AD Workshops, the D&AD/Cannes Young Creative Competition and the Art Director's Club of Europe's Best in European Student Design and Advertising.
David Kester, D&AD's chief executive, said: "The Bloodbank will be a permanent and constantly-refreshed on-line showcase for the very finest international creative talent. In the competitive arena of design and advertising, where there is currently insufficient investment in young professionals, this will provide new tools to recognise, understand and celebrate excellence." Bloodbank's express aim is to smooth the recruitment process. It will help talented young creatives to find jobs, and to make it easier for employers to identify the cream of the graduates in advertising, design, and creative technology. Lewis Blackwell, vice president of brand and creative direction at gettyone, says: "The bloodbank has the potential to become a major resource for the world's creative industries."
Created by Deepend, the site's circular icons look like blood cells under a microscope. The address is www.dandad.org/gettyonebloodbank.
D&AD is currently holding elections for the three vacant seats on its Executive Committee. Votes for the eight candidates are due by midday on 13 November, and the result is expected soon afterwards.
The advertising nominations are Robert Campbell (joint creative director of Rainey Kelly Campbell Roalfe/Y&R), John Pallant (deputy executive creative director of Saatchi & Saatchi), Peter Souter (executive creative director of Abbott Mead Vickers BBDO) and Mike Wells (head of art at WCRS).
This article was first published on campaignlive.co.uk