Agency: DLKW Lowe
campaignlive.co.uk, Wednesday, 31 January 2001 12:00AM
Media Planning Group has poached Jeani Rodgers, a partner at HHCL & Partners, to become director of innovation in the agency's strategic planning unit Catalyst. Rodgers will take over from Simon Sadie who moves to become managing director of the interactive unit Media Contacts.
Rodgers career has involved several different marketing disciplines. She worked at PR agencies Freud Communications and Jackie Cooper PR before moving to HHCL's non-advertising communication division HHCL EM in 1997. Rodgers' responsibilities included developing advertiser funded TV and Radio programming and film investment.
At Media Planning she will work alongside Phil Danter and Marie Oldham, the managing partners with responsibility for strategy, and Denise Gardner, who heads up the knowledge division. The profile of the London office's Catalyst unit was raised when Oldham was poached from BBC Worldwide and Gardner moved across from Starcom Motive last year. Havas' acquisition of the Spanish Media Planning Group earlier this month paved the way for the unit to be rolled out to other Media Planning offices around the world.
"MPG is very interested in recruiting people from outside traditional media disciplines to complement our existing skills," said Media Planning's managing director Marc Mendoza. "We intend to allow Jeani the freedom to explore new areas of communication for our clients."
Rodgers said: "I am truly sorry to leave such a brilliant and creative environment but I am very excited to join Catalyst/MPG and look forward to doing some really original work."
This article was first published on campaignlive.co.uk