Telewest seeks agency for internet B2B brief

By Staff,, Friday, 25 February 2005 08:00AM

LONDON - Telewest is looking for an agency to handle online communications that will boost take-up of its voice and data services among businesses.

The brief, which is with the AAR, is for a communications strategy to convey the benefits of Telewest Broadband. It will target core customers -- medium to large corporations and public sector organisations.

The pitch is being overseen by Clare Grant, the head of marketing for Telewest Business Services.

The brief is for a new project and is not currently handled by a Telewest roster agency.

Draft London handles the direct marketing for Telewest Broadband Business Services, but it is not pitching for the business. Its account is not affected by the search.

The review follows a reorganisation of its business division last year to improve cost savings and boost revenues. The company has also introduced a greater range of telephony products to combat a fall in sales of voice products.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

This article was first published on


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs