Top 300 Agencies: Business-to-business agencies

campaignlive.co.uk, Friday, 25 February 2005 01:47PM

TOP 20 BUSINESS-TO-BUSINESS AGENCIES RANKED BY DECLARED INCOME

Rank Rank Agency Declared income Declared income

2004 2003 2004 (pounds m) 2003 (pounds m)

1 2 Banner Corporation** 6.10 5.70

2 3 Tidalwave* 4.31 3.71

3 4 AGA 3.55 3.44

4 6 Ogilvy Primary Contact** 3.48 2.90

5 5 Wyatt International* 3.17 3.01

6 - Mirror Image 2.40 1.70

7 9= Anderson Baillie* 2.25 2.00

8 9= IAS Marketing & Communication* 2.10 2.00

9 11 Torch B2B* 2.05 1.95

10 7 Hunter Lodge Design 1.65 2.52

11 14 Base One* 1.55 1.56

12 15 Fox Parrack Hirsch 1.54 1.34

13 16 Jellybean 1.50 1.20

14 17= RFA Advertising 1.35 1.10

15 12 Marten Gibbon Associates 1.30 1.80

16 17= Barrett Howe 1.24 1.10

17 - Mason Zimbler 1.12 0.11

18= - Corporate Marketing & Advertising 1.11 0.77

18= - Loewy 1.11 0.93

20 20 CIB 1.00 0.95

 

Rank Rank Agency Declared billings Declared billings

2004 2003 2004 (pounds m) 2003 (pounds m)

1 2 Banner Corporation** 21.70 20.30

2 3 Tidalwave* 6.49 6.38

3 4 AGA 23.67 22.89

4 6 Ogilvy Primary Contact** 22.92 19.10

5 5 Wyatt International* 21.10 20.08

6 - Mirror Image 2.70 1.80

7 9= Anderson Baillie* 2.30 2.20

8 9= IAS Marketing & Communication* 13.70 13.50

9 11 Torch B2B* 2.75 2.50

10 7 Hunter Lodge Design 2.62 2.52

11 14 Base One* 2.60 2.78

12 15 Fox Parrack Hirsch 9.90 9.01

13 16 Jellybean 1.10 1.40

14 17= RFA Advertising 1.94 1.70

15 12 Marten Gibbon Associates 8.60 11.50

16 17= Barrett Howe 2.08 1.70

17 - Mason Zimbler 2.08 1.95

18= - Corporate Marketing & Advertising 1.43 1.71

18= - Loewy 1.74 1.42

20 20 CIB 1.99 1.68

 

Rank Rank Agency Accounts held Staff % of work

2004 2003 that is

B2B

1 2 Banner Corporation** 19 77 100

2 3 Tidalwave* 15 70 90

3 4 AGA 53 32 80

4 6 Ogilvy Primary Contact** 26 45 80

5 5 Wyatt International* 52 32 85

6 - Mirror Image 16 35 90

7 9= Anderson Baillie* 20 20 100

8 9= IAS Marketing & Communication* 30 50 100

9 11 Torch B2B* 8 10 100

10 7 Hunter Lodge Design 68 35 95

11 14 Base One* 29 28 85

12 15 Fox Parrack Hirsch 24 25 95

13 16 Jellybean 21 13 90

14 17= RFA Advertising 14 18 100

15 12 Marten Gibbon Associates 28 14 89

16 17= Barrett Howe 22 25 75

17 - Mason Zimbler 31 23 100

18= - Corporate Marketing & Advertising 22 15 84

18= - Loewy 36 18 90

20 20 CIB 44 19 100

- Agencies were contacted by the Association of Business-to-Business

Agencies and Campaign at the end of 2004 and asked to declare income,

billings and number of accounts held, staff numbers and the percentage of

their work that was business-to-business activity. Only agencies with 75

per cent or more business-to-business income have been included in the

table. *ABBA members **Income and billings are Campaign estimates.

This article was first published on campaignlive.co.uk

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