Three vie for $40m US Sony account with global implications

campaignlive.co.uk, Wednesday, 29 July 1998 12:00AM

- Three agencies are battling it out for Sony Electronics' estimated $40 million (£24m) US advertising business.

- Three agencies are battling it out for Sony Electronics' estimated $40 million (£24m) US advertising business.

The three in the running are the New York based operations of J. Walter Thompson, Foote, Cone & Belding and Young & Rubicam.

The account was previously handled by Lowe & Partners/SMS, New York, which is not repitching for the business. Lowes lost out following a number of senior management changes at Sony that saw the departure of Carl Yankowski, Sony Electronics president, who was close to the agency.

Although, the review is of the US business, there are likely to be worldwide implications as Sony plans to globalize its image for the millennium.

In the Spring, Sony launched a global brand campaign created by Young & Rubicam New York, and Dentsu in Japan. Y&R is expected to be a strong contender for the business as it already works with Sony in Europe.





This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs