Manchester paper launches freesheet
By Lucy Aitken, campaignlive.co.uk, Friday, 18 March 2005 04:39PM
Guardian Media Group's Manchester Evening News is following in the footsteps of the London Evening Standard by launching a "lite" freesheet edition on 21 March. MEN Lite, which will target 25- to 34-year-old commuters on their way home from work, will be distributed around Manchester city centre at 4.30pm.
The new paper, which will feature a mix of lifestyle and entertainment stories, aims to reach the 400,000 people in Manchester who do not currently come into contact with one of Manchester Evening News' titles, nor with the newspaper's regional TV station. Manchester Evening News has nicknamed its target group "the iPod generation".
Advertisers in the Manchester Evening News will be able to appear in the free edition of the paper for no extra charge, until March 2006.
As well as the flagship evening paper, MEN Lite joins Metro, Manchester's early morning commuter freesheet , and MetroNews, a free weekly title, in the Manchester Evening News stable.
MEN Lite has a target circulation of 10,000.
This article was first published on campaignlive.co.uk
- Artworker Fashion & Retail Personnel Consultancy £23000 - £25000 per annum + Outstanding Benefits!, London
- Marketing Analyst JV Recruitment £30000 - £40000 per annum, Benefits: Benefits, Halifax
- Midweight Designer Pitch Consultants £25000 - £30000 per annum, West Midlands
- Senior Art Director Pitch Consultants £35000 - £45000 per annum + benefits, Warwickshire
- Senior Account Manager - Digital Pitch Consultants £3000 - £34000 per annum + bonus + benefits, Birmingham