Manchester paper launches freesheet

By Lucy Aitken,, Friday, 18 March 2005 04:39PM

Guardian Media Group's Manchester Evening News is following in the footsteps of the London Evening Standard by launching a "lite" freesheet edition on 21 March. MEN Lite, which will target 25- to 34-year-old commuters on their way home from work, will be distributed around Manchester city centre at 4.30pm.

The new paper, which will feature a mix of lifestyle and entertainment stories, aims to reach the 400,000 people in Manchester who do not currently come into contact with one of Manchester Evening News' titles, nor with the newspaper's regional TV station. Manchester Evening News has nicknamed its target group "the iPod generation".

Advertisers in the Manchester Evening News will be able to appear in the free edition of the paper for no extra charge, until March 2006.

As well as the flagship evening paper, MEN Lite joins Metro, Manchester's early morning commuter freesheet , and MetroNews, a free weekly title, in the Manchester Evening News stable.

MEN Lite has a target circulation of 10,000.

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