Churchill reviews Vic Reeves ad tie

Churchill Insurance is considering terminating its nine-year association with the comedian Vic Reeves after he was charged with drink-driving.

Following an incident on Good Friday, Reeves, whose real name is Jim Moir, was arrested and charged with drink-driving and leaving the scene of an accident.

After details of Reeves' arrest broke in the national press, Churchill decided to pull its current TV ads, which feature his voice. It is now deciding whether to drop the comedian altogether.

A Churchill spokeswoman said the company took road safety very seriously and was reviewing the situation as it was 'extremely concerned' about the incident.

Reeves has provided the voice of the nodding dog brand icon in Churchill's ads for nine years.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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