The World: Riyadh - Leo Burnett scoops Arab dairy account Almarai, Friday, 08 April 2005 04:26PM

Leo Burnett Saudi Arabia has won the business for the Riyadh-based dairy foods company Almarai, following a six-way competitive pitch.

Beating competition from BBDO, TMI-JWT, Publicis, Saatchi & Saatchi and the local agency 3points, Leo Burnett will now develop through-the-line communications for Almarai's milk and food product ranges.

Almarai is the largest integrated dairy foods company in the world and has a 40 per cent share in the Gulf Co-operation Council States (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates).

Zenith figures show that the Saudi Arabian/pan-Arab region has one of the five highest growth rates in advertising expenditure in the world.

This article was first published on


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs