France plans to cut ad time on state TV

campaignlive.co.uk, Wednesday, 30 September 1998 12:00AM

- The French government is planning to introduce new legislation that could halve the advertising time on the country's state-run TV stations.

- The French government is planning to introduce new legislation that could halve the advertising time on the country's state-run TV stations.

The new legislation, which is being proposed by the Prime Minister Lionel Jospin, will affect France's two state-run TV stations, France 2 and France 3. Both currently broadcast 12 minutes of ads each hour.

The new laws may cut ad minutage down to as little as six per station. Such a cut could cost the two stations as much as £43.5 million a year in combined advertising revenues. The legislation is currently on course to be introduced in the year 2000. The thinking behind the move is to re-focus the "public service" ethos of the state-run channels.



This article was first published on campaignlive.co.uk

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