campaignlive.co.uk, Monday, 26 October 1998 12:00AM
- Bozell Worldwide has won the Sara Lee-owned Kiwi shoe care account in Asia Pacific. The account includes the media planning and buying as well as the creative.
Bozell already works with Sara Lee on its toiletries products in the region and it will now take-up Kiwi's business in China, Hong Kong, the Philippines, Malaysia, Thailand and Singapore.
Kiwi produces a range of shoe care products including liquid and sponge polishes, shoe deodorant, laces and insoles.
This article was first published on campaignlive.co.uk