Greenhalgh quits Exposure Films for Bikini

By James Hamilton,, Friday, 22 April 2005 02:51PM

The director Howard Greenhalgh is leaving Exposure Films to take up commercials representation with Bikini. He joins the company with his producer of six years, Genevieve Simmers, and has signed a separate deal with Believe Media for music videos representation.

Greenhalgh studied at the Royal College of Art and began his career directing music videos at Propaganda before moving into ads. He spent the bulk of his career at the Brave Film Company before moving to Godman, then Exposure. His ad credits include extensive work for Bacardi (including a series of commercials starring Vinnie Jones), Reebok, Adidas, the BBC, Citroen, Vaseline Intensive Care and Halfords.

Greenhalgh said: "I want more control over what I do; Bikini offers me the scope to diversify and bring new talent into the company."

"Howard and Genevieve bring talent, a huge knowledge and experience of film- making and the ad industry. It is very exciting to have them involved," the Bikini co-founder and managing director, Kate Elson, said.

Greenhalgh joins a roster of directors at Bikini that includes Philippe Andre, Andy Morahan, the former Rose Hackney Barber director Katie Bell, and Arni Thor Jonsson, the director of the current Bartle Bogle Hegarty Smirnoff Ice campaign.

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