Leo Burnett wins $65 million allergy brand account

campaignlive.co.uk, Tuesday, 03 November 1998 12:00AM

- The US pharmaceutical company, Hoechst Marion Roussel, has moved the $65 million full service consumer advertising account for its Allegra allergy products into Leo Burnett following a competitive review.

- The US pharmaceutical company, Hoechst Marion Roussel, has moved the $65 million full service consumer advertising account for its Allegra allergy products into Leo Burnett following a competitive review.

Other competing agencies were not disclosed, but the incumbent ,Medicus Communications, New York, which is a division of the McManus Group, did not take part in the review. However, it retains trade advertising for the drug.

Medicus had worked with Hoechst since 1985.





This article was first published on campaignlive.co.uk

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