Agency: Fallon London
campaignlive.co.uk, Monday, 07 December 1998 12:00AM
- Time Inc New Media has appointed Think New Ideas as its interactive agency of record to develop its digital brands.
The appointment follows a competitive pitch, which is understood to have involved a number of agencies, but neither billings nor competing agencies were disclosed.
Think will be responsible for brands that include Time.com, Fortune.com, Money.com and People Online. In addition it will work with Time Inc New Media to extend and integrate its ecommerce and other online initiatives.
According to Ron Bloom, Think chairman and chief executive officer: "No one understands the value of trusted content better than Time New Media. We believe they are ideally positioned to create the de facto standard for quality content and a definitive online experience and we are delighted to have the opportunity to be a part of that evolution."
This article was first published on campaignlive.co.uk