campaignlive.co.uk, Monday, 21 December 1998 12:00AM
- Allied Domecq Spirits, USA, has appointed the Chicago office of BBDO to handle the US creative account for its Beefeater gin brand following a competitive review.
The review for Beefeater, billings for which are estimated at around $10 million, came about following the resignation of incumbent agency, Mezzina/Brown Advertising, in September.
It is not known how many agencies took part in the pitch. The appointment of BBDO to Beefeater follows its win earlier this year of another Allied Domecq brand, Kahlua.
This article was first published on campaignlive.co.uk