campaignlive.co.uk, Friday, 08 January 1999 12:00AM
- DDB Needham Chicago has been appointed to handle the launch of W Hotels, a new chain owned by Starwood Hotels & Resorts Worldwide.
DDB already handles the creative for Starwood's Westin Hotels as well as the media buying. Its first task will be to work on the launch of the W Hotel in New York, which is due to open in November. The first advertising from the agency will kick off in the spring.
W Hotels will be positioned as a hip, new business travel hotel brand. and will have a presence in a range of US cities including Chicago, Atlanta, San Francisco, Seattle, Los Angeles, Washington DC, Boston and Denver. They also will expand internationally in 2000.
This article was first published on campaignlive.co.uk