DDB Needham wins 'hip' hotel chain launch task

campaignlive.co.uk, Friday, 08 January 1999 12:00AM

- DDB Needham Chicago has been appointed to handle the launch of W Hotels, a new chain owned by Starwood Hotels & Resorts Worldwide.

- DDB Needham Chicago has been appointed to handle the launch of W Hotels, a new chain owned by Starwood Hotels & Resorts Worldwide.

DDB already handles the creative for Starwood's Westin Hotels as well as the media buying. Its first task will be to work on the launch of the W Hotel in New York, which is due to open in November. The first advertising from the agency will kick off in the spring.

W Hotels will be positioned as a hip, new business travel hotel brand. and will have a presence in a range of US cities including Chicago, Atlanta, San Francisco, Seattle, Los Angeles, Washington DC, Boston and Denver. They also will expand internationally in 2000.







This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs