The World: Cape Town - Wunderman enters South Africa with ORD tie-in, Friday, 17 June 2005 03:54PM

The Wunderman network has bolstered its presence in South Africa by forming a strategic partnership with the Cape Town-based promotional agency Orrey Rightford Drysdale Advertising.

The resulting outfit, WundermanORD, will be the largest below-the-line agency in South Africa, with a client list including Microsoft, Sony Ericsson, Coca-Cola and the J&B, Smirnoff and Jose Cuervo drinks accounts. The partnership will be a non-equity affiliation, with participants sharing clients and best practice.

Wunderman Johannesburg has been searching for a Cape Town-based partner to help improve its foothold in the country for some time.

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