The World: Cape Town - Wunderman enters South Africa with ORD tie-in

campaignlive.co.uk, Friday, 17 June 2005 03:54PM

The Wunderman network has bolstered its presence in South Africa by forming a strategic partnership with the Cape Town-based promotional agency Orrey Rightford Drysdale Advertising.

The resulting outfit, WundermanORD, will be the largest below-the-line agency in South Africa, with a client list including Microsoft, Sony Ericsson, Coca-Cola and the J&B, Smirnoff and Jose Cuervo drinks accounts. The partnership will be a non-equity affiliation, with participants sharing clients and best practice.

Wunderman Johannesburg has been searching for a Cape Town-based partner to help improve its foothold in the country for some time.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs