Cannes Diary: Pick of the week - Rainey Kelly Campbell Roalfe/Y&R - Virgin Trains

campaignlive.co.uk, Friday, 01 July 2005 11:44AM

Noel Bussey picks Rainey Kelly Campbell Roalfe/Y&R's Virgin Trains ad: "Taking old film footage and reusing it in a contemporary setting is by no means a new idea. However, RKCR has advanced this technique immeasurably. The storyline and the seamless stitching together of old and new footage gives it a classical feel almost as wonderful and memorable as the films it is made up of." It was written and art directed by Chris Hodgkiss and Pip Bishop, and directed by Liam Kan and Grant Hodgson from Great Guns.

This article was first published on campaignlive.co.uk

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