Britvic and ITV plot branded kids' show
By Emma Barns, campaignlive.co.uk, Friday, 08 July 2005 11:04AM
Britvic is tying up with ITV to create an advertiser-funded TV series aimed at children.
The programming is being produced by Endemol UK in partnership with Britvic's media agency, MindShare.
It will focus on getting children active and encouraging youngsters to become involved in sport. The series is due to launch in the autumn.
Robinson's Fruit Shoot, a fruit juice-based soft drink brand, is the most likely Britvic brand to be featured in the programming. However, no-one from ITV, Endemol, MindShare or Britvic would comment on the story.
Fruit Shoot has been involved with various branded-entertainment projects in the past year. In 2004, MindShare created a series of "Get Good" branded magazines and also commissioned ten three-minute television programmes, broadcast on Nickelodeon. The campaign has led to the entire brand being repositioned under the "Get Good" banner.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Creative Artworker become £28K, Central London
- Online Sales Manager Ultimate Asset £25000 - £35000 per annum + Excellent Commission Potential, London
- Agency Sales Manager Ultimate Asset £23000 - £27000 per annum + Amazing benefits, London
- Agency Account Manager Ultimate Asset £27000 - £30000 per annum + Excellent Commission Potential, London
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition
- iProspect appoints chief media officer among four senior hires
- Dove launches first cinema campaign with 'real beauty' sequel