Ofcom sees growth in comms spend
By Jeremy Lee, campaignlive.co.uk, Friday, 15 July 2005 12:00AM
The rapid growth of pay-TV and broadband has contributed to households spending an average of more than £1,000 a year on communications services, according to a new report from Ofcom.
This figure, which includes the BBC licence fee and payments for mobile phones, accounts for 4 per cent of all consumer spending and is a third higher, excluding inflation, than the average expenditure on the same services five years ago.
Ofcom identified that there are now more households with broadband than dial-up connections. Broadband now has a 30 per cent penetration in UK households and businesses and the number of connections has doubled since the end of 2003.
Ofcom estimates that the number of households able to view TV via broadband is likely to exceed the number of households on analogue terrestrial broadcasts for their TV viewing by 2010.
Elsewhere in its Communications Market report, Ofcom claims that DAB digital radio continues to expand and that by the first quarter of the year, 1.5 million sets had been sold.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Marketing & Communications Director Stopgap £70000 per annum, London
- Account Manager Lipton Fleming £28000 - £30000 per annum + Bonus , London
- Associate Director of Content Strategy - London £75,000 Adam Recruitment £75000 - £76000 per annum + Benefits, London
- Senior Interactive Designer Source £40000 - £45000 per annum, London
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Evian baby Spider-Man 'rescues' fans with Twitter answers
- YouTube reveals user habits to appeal to 'older' marketers
- Pitch update: eBay's media contest, DFS and 2 Sisters Food Group
- McCann wins Qatar Financial Centre brief
- Three's pony and cats with thumbs top the cute Easter ad chart