Agency: Fallon London
campaignlive.co.uk, Friday, 29 July 2005 12:00AM
In that Sunday morning haze when we're feeling far from intellectual, The Observer's new range of supplements often provides the main draw towards its paper. The Technology Magazine, which debuted last week, was no different. It included some light-hearted editorial alongside product reviews and a few more serious topics. It also provided the perfect environment for technology advertisers, in particular its cunning sponsor, BT.
Completing Grand Theft Auto: San Andreas
There's no feeling on Earth like the one you get when you finally destroy Big Smoke's crack factory and bring an end to Officer Tenpenny's bullying ways, temporarily halting police corruption in the best PlayStation game ever made. It took us hours, days and months, all in the name of professional investigation into what the kids will be up to in the digital future. Expect more car-jacking and violence when Sony's PSP hand-held console launches in September.
It's nearly time for the start of the annual rollercoaster that is the football season and the mobile phone company 3 is planning to cash in with its latest special offer. For a paltry 50p a shot, you can get a video clip sent to your phone every time your (Premiership) team scores. The more goals your team scores, the more money 3 makes. It's a classic "win-win" situation.
The Story of ITV presented by Melvyn Bragg
Or Melvyn's one-man mission to secure a glorious, profitable future for the network. We loved the stories of the strikes, the fights and the programme highlights. The best bit of the series had to be the retelling of TV-am's Bruce Gyngell's shameless arse-licking of Margaret Thatcher, only for his company to lose its broadcasting licence to GMTV under her reforms. But some of the programming was pretty special too. A vanity project, maybe, but a very enjoyable one.
AND ONE THING WE DON'T ... charity "ambush" marketing
It may be for charity and it obviously works (come on, how many of you have a five-year-old direct debit going out each month that you have forgotten to cancel?), but ambush marketer has got to be up there with traffic warden in the "most hated job" stakes. Dodging the "chuggers" on any high street during a precious lunch break has become a sporting event. At Embankment Tube station, the already claustrophobically narrow Villiers Street is awash with them, making it impossible to escape.
This article was first published on campaignlive.co.uk