campaignlive.co.uk, Friday, 30 November 2001 12:00PM
Dentsu may have gained some PR mileage from its IPO, but precious
little else. The resultant £60 million "war chest" is barely
enough to buy a London hotshop, let alone fuel the extensive acquisition
programme it needs to become a force outside Japan.
This article was first published on campaignlive.co.uk