Maher Bird reveals Smart Car press ad with a festive theme

campaignlive.co.uk, Friday, 07 December 2001 12:00PM

Maher Bird Associates has unveiled its latest work for

DaimlerChrysler's Smart car.



The press ad is designed to highlight Smart's 24 new dealerships

nationwide.



It uses festive imagery with a Christmas tree but the usual baubles are

replaced by Smart cars.



The copy explains how the car is now available in a right-hand drive

version and encourages readers to give a Smart car to someone they love

as a Christmas present. The advertising will run in colour pages of the

weekend broadsheets.



The Smart car has principally been promoted as a city car and the

company is now targeting dealerships in urban areas including

Manchester, London and Birmingham.



Anke von Platen, Smart's marketing manager, said: "It is important

people can have access to the car nationwide."



The ad was art directed by Martin Pierson and written by Graham

Kerr.



Media planning and buying was through BJK&E.



This article was first published on campaignlive.co.uk

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