Agency: Adam & Eve
campaignlive.co.uk, Monday, 17 December 2001 12:00PM
1. Vogue Royal Issue
The queen of UK style showcased its pedigree once again with the
December issue. As with last year's Gold edition, also featuring Kate
Moss, the editor, Alex Shulman, had the confidence to dispense with
cover lines in favour of a truly memorable image. Vogue's Christmas
message: true quality shines through.
2. Glamour - Kate Winslet
A clear image, simply and beautifully shot, that sent a signal roaring
around UK publishing: covers can look good in A5 format. This ensured
2001's success story looked that way from the start.
3. Cosmopolitan - Model Behaviour
The National Magazine Company got the best of both worlds from its
association with the Channel 4 show Model Behaviour: loads of publicity
with crucial younger readers and a cover that, against the odds perhaps,
looks tremendous. As viewers will be tired of hearing by now, young
Jenny from Wales isn't Cosmo's type. Could have fooled us.
4. Esquire - Ewan McGregor, Nicole Kidman
These stylish, instantly classic images could have been lifted from the
portfolio of a 50s Hollywood photographer. The twin covers tied in
perfectly with one of the year's event movies, Moulin Rouge, and its
celebration of old-style glamour. Contrasted with GQ's naked Hear'say
offering the same month, this provided more ammunition for Esquire's
claim to be the highest end men's title.
5. GQ - Men of the Year
It may not do the black and white stuff as often as its rival but GQ's
celebrity pulling power outweighs any other men's title - and it doesn't
mind showing it. This four set included Kylie Minogue, Elton John, Bono
and, perhaps most impressively, Benicio Del Toro.
6. Loaded - Samantha Robson
At their best, Loaded covers combine sex appeal with visual gags that
tend to escape the other lads' mags. Keith Kendrick's debut issue as
editor showed that we can expect more of the same. This shot of The Bill
actress isn't quite as good as last year's Mel B but it's still a sign
that this title has some wit to offer the sector.
7. The Face - David Beckham
One of the year's most memorable images which generated plenty of
"shocked" tabloid coverage to reinforce the cutting-edge credentials of
both the magazine and its subject.
8. Radio Times - TV Generations
Heart-warming demonstration of the magazine's grasp of TV heritage,
despite its modernisation this year. This set of covers showed that the
medium can mean more to us than listings - and when it does, nobody
covers it better.
9. She - Anthea Turner
Lying naked in a pile of strawberries didn't work out for Anthea the way
she might have hoped - but that doesn't mean She didn't get a whole lot
out of it. Plenty of scornful column inches ensured that this was one of
the best-known covers of the year.
10. Good Housekeeping - Oprah Winfrey
Getting Oprah on the cover is a massive coup on either side of the
Atlantic - and perfect for Good Housekeeping's readership. Clearly La
Winfrey isn't planning to launch O magazine over here just yet.
This article was first published on campaignlive.co.uk
Agency: Adam & Eve