THE BOOK OF LISTS: The 10 Fattest magazines of the year
campaignlive.co.uk, Monday, 17 December 2001 12:00PM
1. You and Your Wedding January/February - 343 ad pages
NatMags' marriage to AIM publishing brought in a sizeable dowry with You
and Your Wedding's opening issue of the year. "500 pages of wedding
inspiration," trumpeted the cover, with most of them coming directly
from the manufacturers.
2. Vogue September - 280 ad pages
It may have been ousted from top spot this year, but there's no denying
that Conde Nast is a past master at producing a truly bankable issue.
September's Giselle-fronted issue of Vogue beat the magazine's ad page
tally at this point last year - when a Kate Moss cover gave the
publisher the fattest magazine of 2000. Proof that there's life in the
glossy ad market yet.
3. Elle September - 206 ad pages
Jennifer Aniston proved the advertisers' best friend as September
provided Elle with its fattest issue of the year - and Emap with its
biggest revenue spinner.
4. Brides Jan/Feb - 205 ad pages
Advertisers really were marching to the sound of wedding bells at the
start of the year. Brides followed in the steps of You and Your Wedding
to top 200 ad pages and become the category's second entrant in the top
5. Marie Claire October - 200 ad pages
Victoria Beckham spiced up Marie Claire's ad revenue, pulling in 200 ad
pages for the magazine's October issue. It was the second of three
consecutive issues with more than 195 ad pages. The December issue
featured the Texas frontwoman, Sharleen Spiteri.
6. Cosmopolitan October - 194 ad pages
A pullout special dedicated to your "hottest sex confessions" and a
selection of naked millionaire centrefolds provided enough titillation
for Tommy Hilfiger, Issey Miyake and a host of other advertisers.
7. GQ October - 183.75 ad pages
The Men of the Year issue proved GQ's biggest advertising pull in 2000,
courtesy of a four-cover special featuring Elton John, Benicio Del Toro
and Kylie Minogue.
8. World of Interiors October - 176 ad pages
The largest ever issue of the superior homemaker's bible, World of
Interiors, with 356 pages bound in altogether. And it's plenty useful
for propping up skewed coffee tables or replacing dodgy draft
9. Glamour April - 172 ad pages
Plenty of advertisers can slap themselves on the back for jumping early
on to the year's publishing bandwagon. A 312-page opening issue -
together with the A5 format - ensured Glamour started out with the
proportions of a telephone directory.
10. Tatler October - 168.5 ad pages
You just can't keep a good girl down. Giselle became the year's official
advertising queen with this second appearance on a magazine cover in the
top ten. Did Conde Nast take some extra snaps when she posed for the
This article was first published on campaignlive.co.uk