THE BOOK OF LISTS: The 10 Fattest magazines of the year

campaignlive.co.uk, Monday, 17 December 2001 12:00PM

1. You and Your Wedding January/February - 343 ad pages



NatMags' marriage to AIM publishing brought in a sizeable dowry with You

and Your Wedding's opening issue of the year. "500 pages of wedding

inspiration," trumpeted the cover, with most of them coming directly

from the manufacturers.



2. Vogue September - 280 ad pages



It may have been ousted from top spot this year, but there's no denying

that Conde Nast is a past master at producing a truly bankable issue.

September's Giselle-fronted issue of Vogue beat the magazine's ad page

tally at this point last year - when a Kate Moss cover gave the

publisher the fattest magazine of 2000. Proof that there's life in the

glossy ad market yet.



3. Elle September - 206 ad pages



Jennifer Aniston proved the advertisers' best friend as September

provided Elle with its fattest issue of the year - and Emap with its

biggest revenue spinner.



4. Brides Jan/Feb - 205 ad pages



Advertisers really were marching to the sound of wedding bells at the

start of the year. Brides followed in the steps of You and Your Wedding

to top 200 ad pages and become the category's second entrant in the top

ten.



5. Marie Claire October - 200 ad pages



Victoria Beckham spiced up Marie Claire's ad revenue, pulling in 200 ad

pages for the magazine's October issue. It was the second of three

consecutive issues with more than 195 ad pages. The December issue

featured the Texas frontwoman, Sharleen Spiteri.



6. Cosmopolitan October - 194 ad pages



A pullout special dedicated to your "hottest sex confessions" and a

selection of naked millionaire centrefolds provided enough titillation

for Tommy Hilfiger, Issey Miyake and a host of other advertisers.


7. GQ October - 183.75 ad pages



The Men of the Year issue proved GQ's biggest advertising pull in 2000,

courtesy of a four-cover special featuring Elton John, Benicio Del Toro

and Kylie Minogue.



8. World of Interiors October - 176 ad pages



The largest ever issue of the superior homemaker's bible, World of

Interiors, with 356 pages bound in altogether. And it's plenty useful

for propping up skewed coffee tables or replacing dodgy draft

excluders.



9. Glamour April - 172 ad pages



Plenty of advertisers can slap themselves on the back for jumping early

on to the year's publishing bandwagon. A 312-page opening issue -

together with the A5 format - ensured Glamour started out with the

proportions of a telephone directory.



10. Tatler October - 168.5 ad pages



You just can't keep a good girl down. Giselle became the year's official

advertising queen with this second appearance on a magazine cover in the

top ten. Did Conde Nast take some extra snaps when she posed for the

Vogue shoot?



This article was first published on campaignlive.co.uk

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