THE BOOK OF LISTS: The 10 Best agency websites

campaignlive.co.uk, Monday, 17 December 2001 12:00PM

1. Abbott Mead Vickers BBDO



Undoubtedly, one of the best. Informal and childlike but addictively

attractive, this comes top of the list. The theme of the Abbott Mead

Vickers site is cartoons, it is cheeky and upfront in its approach but

it works well. Busy, but not overcrowded; colourful, but not offensive.

Examples of creative work are shown on a series of post-it notes and

instead of the conventional photos we are entertained by a cartoon

scribble of Michael Baulk as one of the contacts - what more could you

ask for? Humour, colour and all the appropriate info. Top effort.



2. Naked



Goodness gracious me! I think Naked has robbed all the OAPs in the land

of their big, flowery curtains. Woa! Don't go here if you have a

hangover or are feeling delicate in any way, for that matter. These

funksters have created a retro site for the more trendy type of client.

Despite all this, you can't help but like it. It is different and, of

course, very creative. A tour round floral-heavy rooms gives you a

decent insight into the agency. Unconventional by it's very nature, but

exciting to look at. Only gripe is that some of the info isn't up to

date.



3. TBWA



Now this is more like it. A clean, stylish site that looks the part with

its funky graphics and choice of viewing platforms (flash or html). The

design does egg you on to looking around - especially the section where

you look through the work the agency has put up on the web. The virtual

agency office they have created just shows how they have gone that extra

mile when it came to putting the site together - instead of just shoving

the ads up there, they cared enough to try and present them in a

different way. All the other usual info is there with contact details

and even maps of how to find them. The client list was bang up to date

too - good work.



4. M&C Saatchi



Clear and stylish - like the reception. Nice use of advanced effects,

not too showy or over the top but enough to make it clear they know what

they are doing. Good layout for the information, everything can be found

very easily - unlike some others we could mention. Video ads, up to date

info and a nice news section where clients can read what has been

written about the agency recently.



5. Mother



A gamble this one. Not that they are getting overly creative on us, but

those crazy ad types at Mother have chosen to make the main feature of

their website a webcam - or camera to the rest of us - that overlooks

the office. Gasp at how funky they are. Look on enviously at the crazy

things they get up to such as ... looking for pens. Clients won't want

silly things such as examples of work or contact details on there will

they. Will they? Sod 'em then - this is reality advertising, the Big

Brother of adland. The world will be fascinated by Mother's creative

antics.



6. J. Walter Thompson



Exciting site. It is fresh with bundles of colour and bounce. JWT has

even made the company history sound and look exciting - a miracle

surely? A site full of activity, all sorts of funny little things going

on. Lots of movement and use of advanced graphics that catch your eye

gain the site gold stars. It is quite informal and relaxing to dig

around in. The information is plentiful but not overpowering - a good

balance. Not up to date, though, with The Telegraph still listed as a

client.



7. Bartle Bogle Hegarty



BH? Don't you mean BBH? This site is very attractive and well

presented ... it's just that there is a typo in the first paragraph of

the introduction. Bad news. Campaign wonders which one of the Bs in the

agency title has been forgotten - Bartle or Bogle? Despite this, all the

other aspects of the site seem to be up to scratch. But if they can't

even get their own name right and despite a stonking reel, clients could

be forgiven for pondering what chance have they got producing

advertising that's right.



8. BMP DDB



BMP has excelled in handing over appropriate information. It is a safe

option and will serve its purpose. A nice opening sequence and a good

navigational feel to it generally, but with all its text the design

seems overpowered. Fantastic growing and shrinking pics in the "who they

are" section though!



9. Ogilvy & Mather



You'd think that with an in-house interactive agency you'd be laughing

when it came to putting together your own site, wouldn't you? O&M's is

indeed not bad - but it's the little omissions that really annoy us.

Things such as when showing off the work, why can't we see the TV ads

play on the site instead of just screen shots? Why when you click on a

profile of, say, Paul Simons, don't you get a picture of him as well?

The devil's in the detail and these guys have missed some tricks here.

The shortcut to creative at the bottom of the screen is tasty, though,

and you can't fault them for getting lots of information up there.



10. D'Arcy



Now this site is bloody good. Music greets you, funky, flashy graphics

follow your mouse pointer around the screen - but not so that it annoys.

The work is up there as well. Not only can you see the ads, streaming to

your computer (no miserly screen shots here), but you can also have a

look at the agency's reel. Nice. The only reason that this site gets

demoted in the running order here is that it is a global site; in other

words it is not just for the UK agency. Now, if you were a UK client you

wouldn't get much out of this because you really have to search to get

an impression of the UK operation.



This article was first published on campaignlive.co.uk

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