THE BOOK OF LISTS: The 10 Best cinema ads

campaignlive.co.uk, Monday, 17 December 2001 12:00PM

1. Nike - Freestyle



Funkster Afrika Bambaataa used the sounds of squeaky trainers and

bouncing balls to produce the soundtrack for this hip promo-style spot.

Cinema-goers just couldn't sit still.



Agency: Wieden & Kennedy, Portland

Copywriter: Jimmy Smith

Art director: Hal Curtis

Director: Paul Hunter

Production company: HSI Productions



2. Dr Pepper - Emergency



A wicked plot incorporating humour, helicopters, even nudity, this is a

great idea beautifully told. Its scale works well on the cinema screen

but, above all, it gets you every single time.



Agency: Mother

Copywriter: Mother

Art director: Mother

Director: Bryan Buckley

Production company: Hungry Man



3. Aristoc - Bum Note



Designed as a cinema-only campaign, Aristoc sticks to film themes to

involve, surprise and amuse its audience. A clever combination of style

and wit.



Agency: Miles Calcraft Briginshaw Duffy

Copywriter: Malcolm Duffy

Art director: Paul Briginshaw

Director: Peter Thwaites

Production company: Gorgeous



4. Budweiser - Mr-Foot-Long-Hot-Dog-Inventor



Adapted for cinema from a highly successful series of radio ads, these

ads feature a hairy-chested, gravel-voiced dude conveying the importance

of that extra two inches.



Agency: DDB Chicago

Copywriter/art director: Bill Cimino

Director: Kuntz & Maguire

Production company: Propaganda Films



5 Levi's - Twist



Amazing effects, catchy tune and the general air of cool intrinsic to

the Levi's brand makes this £5 million ad a hit with a

hard-to-reach audience.



Agency: Bartle Bogle Hegarty

Copywriter: Mark Hunter

Art director: Tony McTear

Director: Frank Budgen

Production company: Gorgeous



6. Agent Provocateur



This spot shows Kylie Minogue boarding a bucking red bronco in an

attempt to prove that Agent Provocateur is the most erotic underwear in

the world. The music is good, it's well shot and very funny.



Agency: cdp-travissully

Copywriter: Mick Mahoney

Art director: Andy Amadeo

Director: Steve Reeves

Production company: Another Film Company



7. Mini - Martians



This 50-second cinema spot proved to be a highly original car launch.

Blockbuster movie-style, it features alien tripods invading the

earth.



Agency: WCRS

Copywriter: Andy Brittain

Art director: Yu Kung

Director: Chris Palmer

Production company: Gorgeous



8. Carling - Crab Friday



A beautiful Seychelles location, a lifelike and lovable crab and a

perfect soundtrack combine to make this a captivating Robinson Crusoe

story - with a wicked twist.



Agency: The Leith Agency

Copywriters: Lee Hempstock, Chris Landry

Director: Colin Gregg

Production company: Stark Films



9. Sony PlayStation - Wolfman



Outstanding animation based on Tim Hope's award-winning short film makes

this a top ten. It's an adrenaline-fuelled ride into a raging

imagination, perfect for PlayStation zealots.



Agency: TBWA/London

Copywriters: Tim Hope, Waen Sheperd

Director: Tim Hope

Production company: Passion Pictures



10. Jaguar - Wicked Game



The new Jag X-type is positioned as a lifestyle choice, hence this

sumptuous piece of art direction. The fashion photographer Glen Luchford

has created images more familiar to fashion mags than car ads.



Agency: Rainey Kelly Campbell Roalfe/Y&R

Copywriter: Jill Applebaum

Art director: Marwan Khuri

Director: Jeff Darling

Production company: @radical.media



This article was first published on campaignlive.co.uk

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