THE BOOK OF LISTS: The 10 Wins against the odds

campaignlive.co.uk, Monday, 17 December 2001 12:00PM

1. Banks Hoggins O'Shea/FCB winning Weetabix. Unkind observers have

compared the advertising for Weetabix Advantage by Banks Hoggins with

that for Weetabix by Lowe Lintas and agreed that this was a win against

the odds.



2. D'Arcy held on to its coveted Tetley Tea account, despite a

full-scale pitch and major brand rethink, by pulling out all the stops.

The animated Tetley Teafolk weren't so lucky, however, and the days of

their tea-slurping adventures are now numbered.



3. Miles Calcraft Briginshaw Duffy and Fallon got on the COI roster

despite the fact that they hadn't been trading for three years, a

hitherto essential entry requirement.



4. Wieden & Kennedy winning Honda across Europe. A small London agency

with a new management team took on a pan-European car account.



5. Lowe Lintas' all-out assault regained Lever Faberge's Sure for Men.

HHCL's work on the business, which involved a giant phallus, no doubt

aided Lowe's bid.



6. Abbey National remained with Euro RSCG Wnek Gosper after a pitch

involving Fallon, St Luke's and Ogilvy & Mather. Nobody was more

surprised than Euro RSCG.



7. OMD winning PSA despite its prior commitment to Nissan. It must have

taken some serious schmoozing from the silver-tongued European chief

executive, Colin Gottlieb.



8. Robin Wight stole the Vodafone account from under BMP's nose. He had

declared on losing Orange that WCRS would have a new telecoms client

within six months - and he was right. Sadly, WCRS missed out on the

global pitch, however, to W&K.



9. Bartle Bogle Hegarty held on to Gordon's Gin despite the brand's

sales decline and commitment to a total repositioning. Next challenge:

come up with a campaign that appeals to all age groups.


10. The Economist and Abbott Mead Vickers BBDO who impressed the judges

at the Campaign Poster Awards after so many years at the top.



This article was first published on campaignlive.co.uk

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