THE BOOK OF LISTS: The 10 Hottest commercials directors

campaignlive.co.uk, Monday, 17 December 2001 12:00PM

1. Fredrik Bond



Top of a creative director's wish list this year, Bond continues to

exhibit a sense of humour and oddball style which makes him a natural

fit for winning quirky scripts such as Super Noodles and VW Lupo. He

also gets believable performances from his cast. It's no surprise, then,

that his spots for Adidas, Skoda and Monster.com won a clutch of honours

at the BTAA Awards this year.



2. Traktor



Adland's most eclectic Swedes have served up another fine portion of

characteristically weird commercials this year. The famous five continue

to be wooed by everyone in town and have directed wonderfully kooky

spots for Cup a Soup, Malibu and Domestos this year. Equally important,

they still reign as throwers of the best party in Cannes, too.



3. Frank Budgen



Industry veteran Budgen continues to show the young guns how to do it

with outstanding pieces of work this year. His Levi's "twist" campaign

received considerable press coverage, as did his Reebok commercial

featuring the rabid, fat-pursuing sofa. He's also done sterling work on

Nike and deservedly cleaned up at the BTAA Awards.



4. Danny Kleinman



This highly sought-after director continues to excel in the area of

comedy. The volume of his output has been high this year, with

highlights including the John West Salmon "bear" spot, the Lynx "turtle"

ad, Smirnoff's "talking dog" and Fosters' "instant karma" campaign.

Definitely one director people want to work with.



5. Ringan Ledwidge



Creative directors all over town want Ledwidge for his strong visual

style. This year the Harry Nash young gun has produced work for Pimms,

Alive, BBC News 24 and Fallon's cheeky Lee Jeans spot, which follows a

group of bottoms' quest across America for the perfect pair of Lee

Jeans.



6. Jonathan Glazer



Glazer's first foray into the world of feature films with Sexy Beast has

won him widespread accolades this year. Though his commercials output

has subsequently been limited, Glazer has had the luxury of being

selective on his jobs, directing a fantastic visual spot for Wrangler,

the Guinness "dream club" ad, and the much-awaited new Levi's campaign

through BBH.



7. Jeff Stark



Stark is still a highly sought-after director of choice - not bad for

someone who started Stark Films ten years ago. This year he's been

behind the stylish Virgin Atlantic campaign, BT Internet, Shape and Club

18-30, while his McDonald's campaign scooped a gold at Cannes.



8. Steve Reeves



Reeves honed a good reel during his time at Stark Films before leaving

to set up Another Film Company in January. He has since enjoyed jobs

such as NatWest, BT and Eurostar. And what better way to end a year than

with a steamy spot for Agent Provocateur featuring pop's favourite minx,

Kylie Minogue?



9. Chris Palmer



Still in continuous demand, Palmer's work this year has exhibited its

trademark quality, showing no signs of abating. He's been behind

campaigns for Heineken, RSPCA, COI, Kit Kat, BP and Miracle-Gro, and his

"hold up" Orange spot has still been picking up awards too.



10. Paul Weiland



This year the versatile Weiland has worked on Doritos, Walkers, BT and

Harvester. He's also directed spots for Adidas and Dulux.



This article was first published on campaignlive.co.uk

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