THE BOOK OF LISTS: The 10 Grooviest ad cities in the world

campaignlive.co.uk, Monday, 17 December 2001 12:00PM

1. London



Bartle Bogle Hegarty, Mother, Fallon, TBWA/London and Leo Burnett have

all "done good" for London's image in a very tough year. We are cool

(style-wise), we are hot (creatively speaking) and we have even given

the world a few start-ups this year. Shame about the weather,

though.



2. New York



The Big Apple is the headquarters of most of the world's ad networks,

although the unfashionable Madison Avenue is a world away from the

melting pots of cool independents in SoHo and TriBeca. The only way to

begin any reconnaissance trip for potential high-flyers of the

advertising world's stratosphere is by Concorde, natch.



3. Amsterdam



The improbably named Strawberry Frog lurks among the canals of

Amsterdam. Kessels-Kramer, the agency behind Diesel's rise to ubercool,

and 180, the young pretender to King Delaney's hold on the prized Adidas

account, are also based in this city.



4. Portland, Oregon



This American city will always be associated with Nike's agency, Wieden

& Kennedy. Apart from that, it's the home of the American Advertising

Museum - with a place for W&K's founder, Dan Wieden, on the board - and

a museum dedicated to the, ahem, toaster.



5. Paris



As well as the successful PlayStation 2 agency, TBWA/Paris, and the DDB

Paris branch, the French capital is also home to creative hotshops such

as Jean and Montmarin, which produced "Gallic humour", a recent spot for

the French chocolate brand Lutti, and used sex to sell the French cheese

brand President.



6. Sydney



Who would turn down a job in Sydney? Someone who hated beaches, sun, a

more relaxed, Australian work/life balance and the opportunity to work

in a culture where blokeish ads are strived for. Oh, and you can also

polish the CV at some good agencies - TBWA Whybin Lawrence, for

example.



7. Stockholm



Birthplace of the mad Swedish loons at Traktor and traditionally the

home of fine production and post-production companies. Creative shops

include Akestam Holst, which worked on campaigns for Volkswagen's

Passat, and Forsman & Bodenfors, which created campaigns for Mer pear

juice.



8. Barcelona



Spain's Catalonian cultural haven is home to agencies such as SCPF and

Tandem DDB, who nestle companionably among a coterie of artists,

architects and other creative industries.



9. Chicago



It would be remiss not to mention the Windy City as it's home to the

hugely successful DDB Chicago, the creator of Budweiser's "whassup?"

campaign of last year. The other Chicago mainstays do pretty well -

witness the Altoids campaign from Leo Burnett and some offbeat work for

Wrigley's from BBDO. Apart from that - it's, well, windy.



10. Cannes



A restless longing attracts many ad executives to the sunny city of

Cannes in June for the annual ad festival. They must first be assured

that someone else is paying them to visit the last entry on this list.

For the cost of a few days on the Cote d'Azur can be astronomic -

there's the first-class return air fare to Nice and the helicopter ride

to the hotel, and that's before they've bought 27 bottles of Champagne

and 80 beers at Martinez prices.



This article was first published on campaignlive.co.uk

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