campaignlive.co.uk, Monday, 17 December 2001 12:00PM
Bartle Bogle Hegarty, Mother, Fallon, TBWA/London and Leo Burnett have
all "done good" for London's image in a very tough year. We are cool
(style-wise), we are hot (creatively speaking) and we have even given
the world a few start-ups this year. Shame about the weather,
2. New York
The Big Apple is the headquarters of most of the world's ad networks,
although the unfashionable Madison Avenue is a world away from the
melting pots of cool independents in SoHo and TriBeca. The only way to
begin any reconnaissance trip for potential high-flyers of the
advertising world's stratosphere is by Concorde, natch.
The improbably named Strawberry Frog lurks among the canals of
Amsterdam. Kessels-Kramer, the agency behind Diesel's rise to ubercool,
and 180, the young pretender to King Delaney's hold on the prized Adidas
account, are also based in this city.
4. Portland, Oregon
This American city will always be associated with Nike's agency, Wieden
& Kennedy. Apart from that, it's the home of the American Advertising
Museum - with a place for W&K's founder, Dan Wieden, on the board - and
a museum dedicated to the, ahem, toaster.
As well as the successful PlayStation 2 agency, TBWA/Paris, and the DDB
Paris branch, the French capital is also home to creative hotshops such
as Jean and Montmarin, which produced "Gallic humour", a recent spot for
the French chocolate brand Lutti, and used sex to sell the French cheese
Who would turn down a job in Sydney? Someone who hated beaches, sun, a
more relaxed, Australian work/life balance and the opportunity to work
in a culture where blokeish ads are strived for. Oh, and you can also
polish the CV at some good agencies - TBWA Whybin Lawrence, for
Birthplace of the mad Swedish loons at Traktor and traditionally the
home of fine production and post-production companies. Creative shops
include Akestam Holst, which worked on campaigns for Volkswagen's
Passat, and Forsman & Bodenfors, which created campaigns for Mer pear
Spain's Catalonian cultural haven is home to agencies such as SCPF and
Tandem DDB, who nestle companionably among a coterie of artists,
architects and other creative industries.
It would be remiss not to mention the Windy City as it's home to the
hugely successful DDB Chicago, the creator of Budweiser's "whassup?"
campaign of last year. The other Chicago mainstays do pretty well -
witness the Altoids campaign from Leo Burnett and some offbeat work for
Wrigley's from BBDO. Apart from that - it's, well, windy.
A restless longing attracts many ad executives to the sunny city of
Cannes in June for the annual ad festival. They must first be assured
that someone else is paying them to visit the last entry on this list.
For the cost of a few days on the Cote d'Azur can be astronomic -
there's the first-class return air fare to Nice and the helicopter ride
to the hotel, and that's before they've bought 27 bottles of Champagne
and 80 beers at Martinez prices.
This article was first published on campaignlive.co.uk