THE BOOK OF LISTS: The 10 Most promiscuous clients
campaignlive.co.uk, Monday, 17 December 2001 12:00PM
Coca-Cola will not like being on this list, but having handed the world
and its dog a piece of its business as part of its "think local, act
local" strategy a year ago, it has now swung back to the big
2. Opodo Ooops.
Opodo hasn't even launched yet, but it's already been through two
agencies. The airline portal's account is currently residing with Leagas
Two agency appointments in one year (from AMV BBDO to Partners BDDH to
TBWA/London) was a bit of a boob for its reputation.
4. Southern Comfort
Decided to move out of D'Arcy at the beginning of the year and appointed
the doyen of youth advertising, Mother. Problems arose when Mother
presented a "humorous" campaign starring the Klu Klux Klan. The first
work from WCRS broke in November.
5. The Independent
A brief stint at Lowe Lintas, followed by some time with Euro RSCG Wnek
Gosper, was brought to a new stage with the appointment of Walsh Trott
Chick Smith earlier this year. Good luck.
6. Harvey Nichols
Wins a place on this list because the very long pitch between
TBWA/London and BMP DDB had both agencies confused. Mid-pitch the client
told both agencies they had won the business. BMP really did win the
7. Cobra Beer
Has earned itself a place on this list not for constantly changing its
agency, but because it made such a fuss this year when it did review. A
total of nine agencies were requested to present for this £83,000
account (AC Nielsen MMS), which now resides at Magic Hat.
One of the world's most awarded advertisers called another pitch in
January. This marked a move away from its in-house facilities and
Sweden's Paradiset, and resulted in the appointment of KesselsKramer.
The advertiser has see-sawed between using agencies, also including Lowe
Lintas, and in-house creative for several years now.
Its agency history earns it a place in the promiscuous clients list,
indefinitely. This year it appointed Bates. The company has a habit of
appointing an agency and taking it to the top of Campaign's Business
Performance League one year, only to review and secure the same agency a
place at the bottom of the league the following year.
Has called yet another review. It has partnered with several agencies
over the years - thrice with Leagas Delaney - and is on the hunt again.
This article was first published on campaignlive.co.uk
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