THE BOOK OF LISTS: The 10 Most promiscuous clients

campaignlive.co.uk, Monday, 17 December 2001 12:00PM

1. Coca-Cola



Coca-Cola will not like being on this list, but having handed the world

and its dog a piece of its business as part of its "think local, act

local" strategy a year ago, it has now swung back to the big

networks.



2. Opodo Ooops.



Opodo hasn't even launched yet, but it's already been through two

agencies. The airline portal's account is currently residing with Leagas

Delaney.



3. Gossard



Two agency appointments in one year (from AMV BBDO to Partners BDDH to

TBWA/London) was a bit of a boob for its reputation.



4. Southern Comfort



Decided to move out of D'Arcy at the beginning of the year and appointed

the doyen of youth advertising, Mother. Problems arose when Mother

presented a "humorous" campaign starring the Klu Klux Klan. The first

work from WCRS broke in November.



5. The Independent



A brief stint at Lowe Lintas, followed by some time with Euro RSCG Wnek

Gosper, was brought to a new stage with the appointment of Walsh Trott

Chick Smith earlier this year. Good luck.



6. Harvey Nichols



Wins a place on this list because the very long pitch between

TBWA/London and BMP DDB had both agencies confused. Mid-pitch the client

told both agencies they had won the business. BMP really did win the

business, eventually.



7. Cobra Beer



Has earned itself a place on this list not for constantly changing its

agency, but because it made such a fuss this year when it did review. A

total of nine agencies were requested to present for this £83,000

account (AC Nielsen MMS), which now resides at Magic Hat.



8. Diesel



One of the world's most awarded advertisers called another pitch in

January. This marked a move away from its in-house facilities and

Sweden's Paradiset, and resulted in the appointment of KesselsKramer.

The advertiser has see-sawed between using agencies, also including Lowe

Lintas, and in-house creative for several years now.



9. BSkyB



Its agency history earns it a place in the promiscuous clients list,

indefinitely. This year it appointed Bates. The company has a habit of

appointing an agency and taking it to the top of Campaign's Business

Performance League one year, only to review and secure the same agency a

place at the bottom of the league the following year.



10. Nationwide



Has called yet another review. It has partnered with several agencies

over the years - thrice with Leagas Delaney - and is on the hunt again.



This article was first published on campaignlive.co.uk

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