By JOHN TYLEE, campaignlive.co.uk, Friday, 14 December 2001 12:00PM
The £1 million Nutricia baby foods account is being put up
for pitch following Abbott Mead Vickers BBDO's decision to end its
21-year relationship with the company.
The parting is owing to the declining above-the-line support for
Nutricia's Cow & Gate and Milupa brands as the company puts more
emphasis on direct marketing activity and the targeting of healthcare
However, the business could remain within the Omnicom-owned BBDO. AMV
Advance, the AMV group integrated specialist, is being considered for
the business and Omnicom healthcare specialist shops may be invited to
A joint statement by AMV and the Dutch company said: "Nutricia is
seeking to optimise synergy between its medical and consumer activities
and both companies feel that communications solutions should be examined
from other agencies."
This article was first published on campaignlive.co.uk