Agency: Fallon London
By JENNY WATTS, campaignlive.co.uk, Friday, 14 December 2001 12:00PM
Jenny Watts winces when she sees the Sagem ad by the French agency
Panama: "Where to start? It's so inventive to use a hoary old sex cliche
to sell, erm, mobile phones. Who in their right mind is going to 'love'
feeling their phone vibrate? And why have they blanked out her eyes?
When are agencies going to stop churning out this sort of crap?"
This article was first published on campaignlive.co.uk