The Independent on Sunday is running a £250,000 travel promotion in April and May.
The paper will offer more than 300 readers the chance to fly return to New York for just £10.
The offer, in conjunction with United Airlines, runs for three weeks on 9, 16 and 23 April. Readers must collect three tokens from the newspaper to go into a prize draw on May 5.
The promotion will also be supported by a TV campaign on Channel 4 running from April 6-8, and a national radio campaign from April 13-16. The target market is ABC1 adults aged 18-45.