CDD to promote National Gallery collection
By Kate Nicholson, campaignlive.co.uk, Friday, 23 September 2005 12:00AM
The National Gallery has appointed Campbell Doyle Dye to promote its world-famous permanent collection.
The agency has been briefed to create a campaign to break in the New Year to support the gallery's new strategic positioning. This has been devised by the branding agency The Partners and focuses on the value of the permanent collection.
The initiative comes in the wake of increased activity from its London rivals Tate Britain and the National Portrait Gallery, both of which are seeking to raise their profiles.
This month, the Tate Gallery launched a press and outdoor campaign, developed by Fallon's strategic communications arm, Happen. It aims to change the public's perception of the museum.
Last year, The National Portrait Gallery unveiled a revamped identity, created by the design agency Rufus Leonard, to reflect its contemporary nature.
Dave Dye, the CDD creative director, said: "It's an honour to be asked to represent Raphael, Van Gogh and Caravaggio, to name but a few."
Media planning and buying for the National Gallery is handled by Total Media.
In 2004, the National Gallery was the most-visited museum or gallery in the UK, with almost five million visitors.
This article was first published on campaignlive.co.uk
- Artworker Fashion & Retail Personnel Consultancy £23000 - £25000 per annum + Outstanding Benefits!, London
- Head of External Communications Tarsh Lazare Marketing Recruitment £70,000 - £80,000 tax free, Kuwait
- Production Manager Pitch Consultants £25000 - £30000 per annum, Birmingham
- Content Director AF Selection £35,000 + Bonus + Benefits, Birmingham
- Advertising Operations Specialist Propel £24000 - £32000 per annum, City of London
- Campaign Viral Chart: Amazon's drones topple van Damme
- Shazam reveals most tagged ads of 2013
- Ogilvy poaches McDonald's creative director for Unilever role
- More evidence of strong TV spend in second half of 2013
- VCCP, MediaCom, Lida and SapientNitro among Campaign's Agencies of 2013
- New year's resolution: learn to code in 2014