The Work: New Campaigns - The World
campaignlive.co.uk, Friday, 14 October 2005 12:00AM
2006 WINTER OLYMPICS - BOBSLED, HOCKEY, SPEED SKATING - ITALY Project: Bobsled, hockey, speed skating Client: Elisabetta Rotolo, director of corporate communications, Sviluppo Italia Brief: Promote ticket sales for Olympic events by arousing public sentiment Creative agency: Armando Testa Writer: Maurizio Sala Art director: Luca Cortesini Media agency: Media Italia Production company: Enormous Films Director: Anna Agnelli Editor: Danilo Torchia Post-production: XLR8 Audio post-production: XLR8 Exposure: National TV, cinema, newspapers, magazines, outdoor, point-of-sale
This year, the Winter Olympics will be held in Turin and Armando Testa has put together a campaign aimed at increasing the number of people attending the event.
The idea behind the campaign is to show consumers just how exhilarating live winter sports, such as speed skating and bobsled, can be.
The posters, which show blurred images of sports stars, are emblazoned with slogans seeking to emphasise the feeling spectators will get when they are sitting inches away from the action.
On "hockey", the slogan translates as "feel the blades cut the ice", while "speed skating" reads "if you stretch out your hand you can feel the whirl".
VIRGIN MOBILE - ENJOY OUR RATES RESPONSIBLY - AUSTRALIA Project: Enjoy our rates responsibly Client: n/s Brief: Promote 5 cent Virgin to Virgin text and calls Creative agency: Host Writers: Luke Crethar, Jonathan Kneebone Art directors: Matt Devine, Gary Freedman Planner: Olly Taylor Media agency: Mitchell & Partners Media planner: Gabriela Buldeski Production company: radical.media Director: The Glue Society Editor: Luke Doolan Post-production: The Lab Exposure: National TV, cinema
The former Neighbours actor Jason Donovan is the seemingly unwilling star of Virgin Mobile Australia's new ad campaign.The ads, by Host and The Glue Society, stress the cheap rates from one Virgin mobile to another.
The campaign kicked off with a viral tease showing Donovan getting into his Range Rover with a "for sale" sign and his mobile number in the window.
Press and radio ads then showed Richard Branson claiming Donovan was a Virgin Mobile customer. He admitted it was tempting for other customers to contact the star at Virgin's low rates, but urged them not to harass him. In the TV spots, Donovan is bombarded with calls and texts. The number not to call then appears on screen. Virgin says 100,000 customers have already phoned in.
EA GAMES' FIFA 2006 - WINNER STAYS ON - INTERNATIONAL Project: Winner stays on Clients: Clive Downie, Trevor Uzice, Ian McGregor, Dave Sullivan, Electronic Arts Brief: Promote the passion and excitement of Fifa 2006 Creative agency: Wieden & Kennedy Amsterdam Writer: Jon Burden Art director: Rachid Ahouyek Planner: Alex Barwick Media agency: In-house Media planner: Alex Barwick Production company: Stink Director: James Brown Editor: Mark Arrans Post-production: TVC Soho Audio post-production: Scramble Sound Exposure: TV and press across Europe, the Middle East, US (Hispanic markets only); optioned for Brazil, Australia
This ad for EA Games' Fifa 2006 computer game is designed to stir the passions of any football fan who has played in a winner-stays-on football match.
Set inside the Estadi Olympic in Barcelona, a massive tournament is taking place and Manchester United have just beaten Brazil 5-1.
As a disgruntled Ronaldinho storms off the pitch and into the tunnel, which is packed with other teams waiting to get a game, he is handed a Barcelona shirt by one of his team-mates. He joins the next game, with the chance of revenge against the team who have just beaten him.
The shoot used four football stars, including the Manchester United and England forward Wayne Rooney, and more than 350 extras.
KNORR - REDIAL, SPANISH-RUSSIAN, SERENADE - ARGENTINA Project: Redial, Spanish-Russian, serenade Client: Renata Allenfelder, regional brand manager, Unilever Foods Brief: Bring the spirit and unique qualities of Knorr alive by creating a touching love story Creative agencies: JWT Argentina, El Hotel Writers: Leandro Raposo, Santiago Lucero Art directors: Pablo Stricker, Pablo Colonnese Planner: Guega Rocha Media agency: Initiative Production company: Landia Director: Andy Fogwill Editor: Pablo Mari Post-production: Metrovision Exposure: National TV
Despite the work advertising a stock cube, JWT Argentina has created an epic love story in its latest campaign for Knorr. Using the strapline "it's incredible what you can do with Knorr", the ads depict the meeting, falling in love and eventual engagement of a woman from Argentina and a man from Russia.
The first ad, called "redial", shows an office cleaner inadvertently turning on a videophone, which is picked up by a man in Russia. Over the course of three more video meetings, the couple get to know each other and end up enjoying a romantic meal by videophone.
In "Spanish-Russian", the couple use objects to tentatively learn each other's language and express their love for each other. Finally, in "serenade", the Russian man proposes to her through song.
This article was first published on campaignlive.co.uk
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