Govt to consult on Olympics ads ban
By Our Parliamentary correspondent, campaignlive.co.uk, Friday, 21 October 2005 12:00AM
The Government has tried to reassure the ad industry about its plans to impose controls over ads near venues at the London 2012 Olympics.
The move came after Tory and Liberal Democrat MPs backed the Advertising Association and the IPA, which warned that proposals to ban "ambush advertising" would damage the industry.
Ministers have bowed to pressure from the International Olympic Committee to prevent other advertisers who are not official sponsors of the games from cashing in on the event. The London Olympics Bill now before Parliament would give the Government sweeping powers to ban billboards, balloons and other ads in the undefined "vic-inity" of Olympic venues.
Richard Caborn, the sports minister, told a committee of MPs examining the Bill on Tuesday that the Government would consult the ad industry before bringing in regulations. "It would be foolish not to consult the industry," he said. "There will be at least two years' notice for those affected." He promised the rules would be "proportionate" and based on "common sense".
Although his comments were welcomed by critics of the Bill, they want him to go further. Don Foster, the Liberal Democrats' culture spokesman, has tabled a series of amendments that would ensure "light touch" controls over ads.
The Tory MP Maria Miller, a former Grey and Rowland executive, said the ad, newspaper and broadcasting industries feared the "vicinity" clause would create uncertainty and be unworkable.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Head of CRM/Customer Experience - 8/9 month Contract ADLIB Competitive + Benefits, Devon
- Digital Executive - Fluent French & Dutch Barclay Meade £200 - £250 per day, Berkshire
- SEO Consultant The Little Black Book Agency £20000 - £25000 per annum, Greater Manchester
- Interactive / Digital Designer The Little Black Book Agency £25000 - £35000 per annum, Greater Manchester
- Samsung calls global advertising and media review
- Watch the first YouTube clip, nine years on
- British Airways moves paid search account to Forward3D
- M&C Saatchi's Enyi Nwosu takes global role at Mindshare
- Post Office reviews advertising, DM and digital accounts
- Karmarama grabs Coppafeel! breast cancer charity account