Sony appoints Naked to add innovation to advertising
By by Ian Darby, campaignlive.co.uk, Friday, 28 October 2005 11:00AM
LONDON - Sony Europe has appointed Naked Communications to its roster of agencies.
Naked will work with other roster agencies, including Fallon and OMD Europe, to introduce innovation to Sony's advertising and marketing.
The agency has been appointed by David Patton, the senior vice-president of communications at Sony Europe. Naked had worked with Patton on Sony PlayStation communications when he was the vice-president of marketing for Sony Computer Entertainment Europe.
One of Naked's first tasks is to organise a series of planning workshops for agencies and Sony to take place throughout 2006. Projects for individual Sony divisions are expected to follow.
Naked's main role is to find new ways to bring Sony's entertainment products closer to its customers under Sony's "like no other" campaign banner. Patton said: "We felt the time was right to introduce Naked as a part of our partner line-up. Their brief is to inject fresh thinking in order to keep us relevant and top of mind in an increasingly complex media environment."
Naked is expected to work across Sony's music, pictures, games and online businesses. Sony's European sales were 112bn for the year ending 31 March.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Client Facing Project Manager Twist Recruitment £24000 - £27000 per annum + great benefits, City of London
- Midweight- senior Digital Project Manager Twist Recruitment £35000 - £55000 per annum + bonus, City of London
- ACCOUNT MANAGER | Integrated Agency | Confectionery | up to £30k (freelance & perm) Judi Patton up to £30k, London
- Digital Performance Director PFJ £40000.00 - £45000.00 per annum, London
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- IAB: ad is 'viewable' if half of it is seen for one second
- Powerade launches global World Cup campaign
- Evian baby Spider-Man 'rescues' fans with Twitter answers
- We Are Pi wins Wrangler's European creative account
- YouTube reveals user habits to appeal to 'older' marketers